Top 3 Mistakes - Start Using Web Analytics Tools

 

Website analytics tools can contribute to design decisions to enhance the online experience of visitors, but also to inform site owners and businesses about the performance of their websites. In many cases, however, ecommerce managers, website administrators, or web operations managers begin to simply implement website analytics tools as a “nice to have” tool. Instead of measuring performance and comparing it to business goals, they report mostly analytical data to senior management, with no further explanation or recommendations for site improvement. To capitalize on the value that website analytics tools can provide, the following key pitfalls must be avoided: Play bazaar

1) No business goals have been set for individual sections of the site: </strong> In most organizations, the business owners responsible for part of the corporate website do not specify specific business goals for their divisions. For example, customer support may be a secondary part of a website, which can be broken down into self - service tools (eg, FAQs, driver downloads, etc.), support contact information, warranty, user manuals, etc. measured performance. compared to the expected targets. If business owners do not set business goals, the analytics cannot determine the performance of the site. Ecommerce managers or web operations managers in charge of implementing website analysis tools should help business owners define detailed business goals for subsections of their website (see also, "Who should set") - Steve Telleen). Satta king

2) Owners of sites or parts of sites are not trained to understand analytics reports: In most organizations, some site owners or businesses may not use analytics reports as much as they do . website analysis tools. . they do not understand the benefits of such a measurement approach. E-business managers must first explain the benefits and importance of this performance measurement as an integral part of their Web performance measurement program. The second step is to explain what is being measured and how the measured data can help business owners to further improve their subsections of the site (e.g. change articles or navigation links, provide an article and provide and update "more common links", which are unfamiliar or unfamiliar, and exploit the value of the website's analysis report, are unlikely to even begin to read the reports and all efforts to lose website performance will be lost measured using removal tools.

<strong> 3) Data Point Website Analysis Tools: </strong> Website analysis tools measure data points over a specified time period, such as number of page views, number of unique visitors, number of visits, etc. , gives these data without value points. For example, a high number of page views may indicate that site visitors get lost in navigation and go through many pages to find what they are looking for compared to a lower number of page views, which means that it may indicate that site visitors receive your information directly. . in a few clicks due to effective site navigation. It is crucial for web analysts to correlate individual data points for value that can be translated into site enhancements and that that value can be communicated to business owners to inform them about the specific performance of their site. For example, to measure the effectiveness of online support, web analysts should measure and link to the following key performance indicators (KPIs):

a) Wait = the total amount of time spent viewing each page in the support section divided by the total number of unique site visitors in the support section and

b) Focus = average number of page views in the support section divided by the total number of pages in the support section.

For online support, the wait and focus should be low, suggesting that browsing is productive